Why Use Video Promotion?

Promotion through web videos is the up and coming trend. If a single picture is worth 1000 words then a video is priceless.Today, YouTube is the single largest video sharing site on the internet. This stems from individuals’ desire to quickly locate videos without spending hours skimming through countless websites. Nowadays, the simplest means of attracting a viewer’s attention is through the use of web videos. When added to your website these will help draw in visitors and keep them on your site longer, reducing the bounce rate, increasing your search ranking, and ultimately drawing in more visitors.

With the exception to YouTube, too few companies apply web videos effectually as a marketing technique. Web videos have the dual benefit of both high popularity and accessibility through various platforms (computers, smart phones, and tablets). Any public relations specialist who is unable to recognize and embrace video as a highly beneficial technique is needlessly restricting their marketing capabilities.

One of the latest studies from Forrester Research discovered that including an online video on your site increases the probability of converting a visitor into a client by six fold.This research also revealed that a sparse 20% of visitors will read the text content on a website, whereas 80% will view the same articles when paired with video.

If a company’s site includes video it has increased its likelihood of being rated on Google’s top page by 50%. Web videos are a requirement for any company with a major internet existence. It is calculated that by 2012 if a site does not have video, it will not make Google’s front page. Videos are a highly influential method when it comes to snaring a visitor, enhancing their experience by making it far more memorable and effective when compared to text content and still images. In another study, it was also discovered that retail website browsers who watch a web video tend to linger on the site two minutes longer and are roughly 65% more likely to buy.

Video production is one of the most highly successful methods of marketing,particularly when used in conjuncture with a number of social networking platforms.Web videos operate most efficiently when they are the adhesive that bind strategies together.For instance, when a video can be published on YouTube, posted on FB, and shared through Twitter, the level of dispersal is optimal for maximum web exposure.

While web video production can be incredibly effectual, the content is important. For instance, a video that is neither useful nor interesting cannot possibly meet with success. In order to be effective videos need to stop wasting time and cut to the chase. There are high expectations for videos these days and those that are the most successful tend to be brief and concise.

If you want to be successful get a professional and experienced video production company to assist you in creating a script, provide the necessary equipment, and help you plan your concepts so as to be as aesthetically engaging as possible to potential visitors.

Another ideal use for videos is in email advertising. Studies show that email advertisements that contain only text are viewed only 20% of time. In comparison, emails containing a video will be viewed 75% of the time, and 85% of those will be viewed in their entirety. Individuals recall photos and visuals even after they have seen the information. The ability to utilize web videos is at your fingertips, so why not you utilize them. The sooner you begin using videos the sooner you will begin to increase your client base.

Is a Lack of Management Confidence Hurting Your Business Performance?

Recently when I was talking to someone about management confidence they asked What difference does confidence make to business performance? Good question. In this article I’m going to answer that question and highlight why management confidence is a critical issue – not just for the business owner or manager, but for the businessLet’s begin with what confident managers actually do. In short, confident managers take actionThey use a planned and structured approach to doing things like;
• Identifying, writing and agreeing performance objectives
• Discussing how the objectives contribute to the business goals
• Monitoring and measuring performance so that they can provide ongoing, regular and specific feedback on performance
• Identifying and acknowledging outstanding performance, and taking action to deal with areas for improvement
• Discussing the employee’s development aspirations and objectives
• Discussing the employee’s job satisfactionBecause confident managers take action, confident managers get resultsSo how does this confidence and action impact business performance? There’s a whole body of research that tells us that employees who are effectively managed are more productive, and teams that are effectively managed are more profitable. Research also shows us that one of the key reasons for lost productivity – and one comprehensive piece of research suggests that in the UK and US at least 18% of time spent at work is unproductive – is because of poor employee supervision. And of course this is not taking into account the negative impact that a lack of effective management has on employee satisfaction and engagement. In short confident managers take action to manage effectively and effective management positively impacts business resultsOf course confidence also impacts the manager themselves
So how does this confidence impact the manager? Let me ask you a question. As a manager, who would you prefer to work with and manage:A) A group of people who are clear on what’s expected of them, who get the feedback they want and need and who are consequently willing and motivated to perform wellOrB) A group of people who don’t know what’s expected of them, who don’t know if they are performing well or not and who consequently just don’t care?I know it’s a stupid question, but I want to illustrate the importance of the management role because effective management of people is both a critical commercial issue – because it’s about the business results – and a satisfaction issue, for both the employee and the manager So, how do managers get to be confident? In any field, in any area, the way we build confidence is by taking action and getting results, reviewing those results and then taking action again. By way of illustration I’d like you to think of something you are confident in. It might be that you’re a confident driver, tap dancer, parent, it may be that you are confident in the technical aspects of your job, for example you might be a confident auditor. Now I would like you to think about how you became confident in that areaI’ll bet my bottom dollar that you built that level of confidence by taking action, by reviewing what you did and then by taking action againAnd of course it’s by taking action that managers sky rocket their management confidence

Compare Insurance Quotes Online – All You Need to Know

Perfection has not been achieved for individuals, thus, accidents will happen. Given the complex and fast-changing world we live in today, we stumble upon many dangers and risks everyday. People often make mistakes. If people were machines that operated in accurate design, making mistakes would be less or maybe zero. However, people are not born that way, thus, mistakes and accidents are inevitable; and because of this, we must find ways in reducing our exposure to risk – the insurance company will always be a relevant business.It can be often depressing in accounting for all the possible unpleasant events in life and could carve out a small piece of happiness for an individual. Furthermore, insurance causes no lack of antipathy and frustration even for an average consumer because insurance companies feel that they have to give in excess of the odds for a service, which really does not really benefit them.Whether you have any personal feelings on insurance companies, it is imperative to value insurance, since there is no escape from the fact that insurance is a necessity whether this is for your home, car, health, or anything. Insurance does and can give you with the peace of mind that in the incident of any tragic and unexpected misfortune – you would get something back.In purchasing insurance, whether for health, home, auto, or even life insurance, shopping around is best way to do so. You would want to compare every insurance coverage and cost. It is vital to research every aspect of insurance quotes – it will help you keep safe and from spending a bit more.What is best way to look for different insurances?One of the best ways to look for insurances is to search online. It is one of the quickest and most effective ways in comparing different insurances. Being able to compare insurance quotes online has become much easier because there are many sites available; it is hassle free and it makes sure that you do not deal with the erroneous kind of insurer.The world of insurance business is a very competitive one. There are insurers that offer different kinds of insurance packages. Some insurers provide both life and health insurance while others provide fantastic savings when you opt for several insurance policies. It is important to make sure to identify the best insurance quotes by being able to compare insurance quotes online.Some individuals would only settle on the first good-looking quote they would see and later on, they would end up burning their fingers. When you look for the best insurance policy, you have to keep in mind that, there are many factors that contribute to the value of the policy; thus, you should not only base your judgments on the premium rates.When you compare insurance quotes online, the best way to start is to check out web sites that compare multiple insurance companies. There are many platforms online which allows you to see different kinds of coverage, depending on what you are looking for. It would usually give the information such as what things are covered under the specific insurance scheme and what are not.To compare insurance quotes online, you also have to look for the reputation of the insurance company as well. You can check out for reviews on their policies or the company itself. You may check out for forums about the said insurance company. You would not want to purchase from a tainted company. You would surely want to choose a company that would surely pay your claim in the end.Having a chance to compare insurance quotes online side by side provides the consumer greater power and less dissatisfaction. When you compare insurance quotes online you can be assured that your money and time can be saved; furthermore, you are guaranteed to get the lowest insurance quote.