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How Can You Identify Your Target Market?

Let’s say that you are in the weight loss market. It’s a big market, worth some $60 billion per year and is very profitable for a lot of businesses. And that’s the problem. A lot of businesses are involved in this industry.You may have some great products and services but how do you get your business noticed in a crowded marketplace?Segment Your MarketRather than concentrating on a huge market, like weight loss, use a market segmentation system. This where you target your marketing to a smaller sized, specific segment of that large group. For example, your marketing initiatives and tactics are targeted to single women over 40 years old, or another more specific group.Your Customer AvatarTo establish your target market you need a very clear idea of your ideal customer. This potential customer is known as your customer avatar. How old are they, where do they live, what are their likes and dislikes? What are all of the characteristics that make that individual your dream customer.When you focus on a smaller sized target market rather than a general market, it is much easier to connect with an individual. Always remember you are marketing to one individual at a time, not a group. Target your marketing to a smaller subset of a larger group and your marketing efforts have a much better chance of giving you the results you want.Should You Ever Change Your Target Market?If your marketing efforts are not providing results, may need to change the focus or target market of your business.Sometimes, despite the fact that you have done a lot of research, you end up marketing to the wrong group of people. Your target market may not want to spend any money on your product and service and may just be looking for free advice. That’s when you need to refine your market and look for a segment of people who have expressed a serious interest in spending money.Analyze Your Marketing TacticsAnother situation could be that your target market is just fine, and you just need to change your strategy and marketing techniques. For example, your audience may not be responding to your social media messages but may be more responsive to email?At other times, if you’re not achieving the success you’re looking for after a lot of time and effort, it may be your target market that needs changing, and not your marketing itself.

Travel Tips – Kerala

State – KeralaLocation – Tropical region situated in the southernmost tip of IndiaBest Time To Visit Kerala – between November and March and during August and SeptemberHow to Reach KeralaBy Air – Calicut Airport, Kochi (Ernakulum) International Airport and Kerala-Trivandrum International AirportBy Train – Direct trains to from Mumbai, Delhi, Madras, Calcutta, Bangalore and also other major cities in the country.By Road – Karnataka and Tamil Nadu are connected directly by road while other cities through National HighwaysTravel Tips For KeralaThe state of Kerala is situated in the southernmost peninsula of India. Among the many states in the country, it is one of the most favored tourists’ destinations for individuals not just in India but also across the globe. With the enchanting backwaters, many wildlife sanctuaries and national parks, waterfalls, shopping markets, hills, mountains and beaches, the state has lots to offer the roving eye. When travelling in Kerala, vacationers may want to keep certain things in mind.Considering Kerala is a tropical region, the climate is pleasant for most parts of the year. When visiting after September it is best to be prepared for some odd showers and advisable to carry along emergency rainwear. The coastal area is hot and humid and tourists are advised to wear comfortable clothes, preferably in cotton. Sunglasses, hats, and sunscreen lotion could also be carried along to beat the heat.The state has a wide array of temples, but it is important for travelers to remember that not all allow non-Hindus to enter. Also when visiting the temples, it is best to be appropriately dressed while leaving footwear outside. Besides being a highly literate region, Kerala is also among the cleanest states in the country. Travelers are advised to follow the maintained standards of hygiene and refrain from dirtying the place. Also avoid bribing officials, as the state emerged as one of the least corrupted ones in a 2005 survey and could actually land you in trouble.The backwaters spanning the state are known to be an important mode of inland navigation and besides offering a very enjoyable journey, they are also very convenient. Though the state is home to a number of beautiful beaches, those holidaying here must remember that nudity is not welcome. Like many other places in the country, smoking in public places is banned here too. For those not familiar with the national language Malayalam, a translation guide will be of great help. Though basic knowledge of English should also help travelers get around generally.