Estate planning for high-net-worth individuals

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Why Use Video Promotion?

Promotion through web videos is the up and coming trend. If a single picture is worth 1000 words then a video is priceless.Today, YouTube is the single largest video sharing site on the internet. This stems from individuals’ desire to quickly locate videos without spending hours skimming through countless websites. Nowadays, the simplest means of attracting a viewer’s attention is through the use of web videos. When added to your website these will help draw in visitors and keep them on your site longer, reducing the bounce rate, increasing your search ranking, and ultimately drawing in more visitors.

With the exception to YouTube, too few companies apply web videos effectually as a marketing technique. Web videos have the dual benefit of both high popularity and accessibility through various platforms (computers, smart phones, and tablets). Any public relations specialist who is unable to recognize and embrace video as a highly beneficial technique is needlessly restricting their marketing capabilities.

One of the latest studies from Forrester Research discovered that including an online video on your site increases the probability of converting a visitor into a client by six fold.This research also revealed that a sparse 20% of visitors will read the text content on a website, whereas 80% will view the same articles when paired with video.

If a company’s site includes video it has increased its likelihood of being rated on Google’s top page by 50%. Web videos are a requirement for any company with a major internet existence. It is calculated that by 2012 if a site does not have video, it will not make Google’s front page. Videos are a highly influential method when it comes to snaring a visitor, enhancing their experience by making it far more memorable and effective when compared to text content and still images. In another study, it was also discovered that retail website browsers who watch a web video tend to linger on the site two minutes longer and are roughly 65% more likely to buy.

Video production is one of the most highly successful methods of marketing,particularly when used in conjuncture with a number of social networking platforms.Web videos operate most efficiently when they are the adhesive that bind strategies together.For instance, when a video can be published on YouTube, posted on FB, and shared through Twitter, the level of dispersal is optimal for maximum web exposure.

While web video production can be incredibly effectual, the content is important. For instance, a video that is neither useful nor interesting cannot possibly meet with success. In order to be effective videos need to stop wasting time and cut to the chase. There are high expectations for videos these days and those that are the most successful tend to be brief and concise.

If you want to be successful get a professional and experienced video production company to assist you in creating a script, provide the necessary equipment, and help you plan your concepts so as to be as aesthetically engaging as possible to potential visitors.

Another ideal use for videos is in email advertising. Studies show that email advertisements that contain only text are viewed only 20% of time. In comparison, emails containing a video will be viewed 75% of the time, and 85% of those will be viewed in their entirety. Individuals recall photos and visuals even after they have seen the information. The ability to utilize web videos is at your fingertips, so why not you utilize them. The sooner you begin using videos the sooner you will begin to increase your client base.

Top Financial Education Resources

A large number of people are finding it difficult to make it from paycheck to paycheck right now. The main problem is a deficiency in money skills. Lack of knowledge has led to debt, poor credit, and retirement shortages. Proper financial education and resources provided at a young age could have saved these people from the making the financial mistakes they are now paying for.There are many people scrambling for financial education resources to gain a little more insight on what they can do to get them out of the money troubles they are now experiencing. For our younger generation we can teach money skills to them before they fall into the traps that many people are experiencing today. Read on discover the financial education resources available to you and your family.How can I teach kids about money? What are the financial education resources available to me?1) It goes without saying the best place to get education about money is through organizations that specialize in this. Since kids do not learn about money and finances in school it is imperative that parents and educators refer families to professional financial literacy experts. Thee are many options when it comes to choosing a financial literacy class. When choosing a organization to work with make sure they not only are experts in the field but also teach kids about money in a way that the youth relate to and are inspired by. A professionally run class where students are encouraged to take action can get your kids excited about financial literacy, while a boring experience can have a negative effect on their financial outlook.2) Sure you can provide your children and students home study financial literacy resources. Financial literacy home study courses are now available as a tool to teach children and young adults about financial literacy. Don’t forget to make absolutely sure the information provided is practical and keeps your children’s interest.3) You could also hire a personal financial education consultant to help your children set up their money foundation. Although a personal financial literacy resource consultant can be expensive, the money your children save and make over their lifetime will make this an investment that delivers a solid return.4) There are other people that you can have your children consult with about their finances. Provide your child with real world resources like bankers, tax planners, financial advisors, and business professionals. This gives you children a real world perspective instead of just theory based education. There are tons of exceptional financial education resources available these days.Follow the simple steps listed above and you can ensure your children will be educated about money. With some simple and practical money lessons your child can enter the real world confident and able to make financial decisions by themselves.