Commercial Real Estate Investing Courses – The Good, the Bad and the Ugly

With a recently adverted financial Armageddon in the rear view mirror people are looking around the ruins to see if there are any money making opportunities, and that’s where commercial real estate investing courses come in.  These courses and others like them are exploding in popularity as people are wanting to diversify their investments, find a new line of more secure work or replenish their now pitiful 401Ks.  Just like any other money making opportunity commercial real estate investing courses run the gambit from the awesome to the useless.  So how can you separate the garbage from the gold?  Come grasshopper, let me show you.Unfortunately there are a lot of unscrupulous people out there who have seized on the increased desire and need of people find alternative sources of income.  Many of these so called gurus and experts are great marketers of themselves and their systems but lack true in-depth knowledge of the market.  Some have that knowledge but don’t want to pull back the curtain 100%.  They would rather throw some pictures, tables and basic information together and let you bang your head against the wall thinking you’re a failure because you can’t follow their “easy path to riches”.The first step in evaluating one of the commercial real estate investing courses you are looking at is by looking at the source of information.  Can you independently verify what they are saying?  Do they have a good reputation amongst investors?  What does Google have to say about them?  Here’s a good litmus test; if you’re being bombarded with pictures of their mansions, hot cars and even hotter women then you’re better off just dousing a pile of cash in lighter fluid and setting it ablaze.  Are they giving you the hard sell?  Do you have a limited time frame to decide?  Then, again, just walk away friend.Start by doing some basic research on commercial real estate or the specific subject of the commercial real estate investing courses you are considering.  Get a handle on the information and see for yourself if they are just talking in circles or know what’s really going on.  Join or sit in on a real estate investment club and ask around about what they studied to get where they are now.
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How Can You Identify Your Target Market?

Let’s say that you are in the weight loss market. It’s a big market, worth some $60 billion per year and is very profitable for a lot of businesses. And that’s the problem. A lot of businesses are involved in this industry.You may have some great products and services but how do you get your business noticed in a crowded marketplace?Segment Your MarketRather than concentrating on a huge market, like weight loss, use a market segmentation system. This where you target your marketing to a smaller sized, specific segment of that large group. For example, your marketing initiatives and tactics are targeted to single women over 40 years old, or another more specific group.Your Customer AvatarTo establish your target market you need a very clear idea of your ideal customer. This potential customer is known as your customer avatar. How old are they, where do they live, what are their likes and dislikes? What are all of the characteristics that make that individual your dream customer.When you focus on a smaller sized target market rather than a general market, it is much easier to connect with an individual. Always remember you are marketing to one individual at a time, not a group. Target your marketing to a smaller subset of a larger group and your marketing efforts have a much better chance of giving you the results you want.Should You Ever Change Your Target Market?If your marketing efforts are not providing results, may need to change the focus or target market of your business.Sometimes, despite the fact that you have done a lot of research, you end up marketing to the wrong group of people. Your target market may not want to spend any money on your product and service and may just be looking for free advice. That’s when you need to refine your market and look for a segment of people who have expressed a serious interest in spending money.Analyze Your Marketing TacticsAnother situation could be that your target market is just fine, and you just need to change your strategy and marketing techniques. For example, your audience may not be responding to your social media messages but may be more responsive to email?At other times, if you’re not achieving the success you’re looking for after a lot of time and effort, it may be your target market that needs changing, and not your marketing itself.

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